Lander & Rogers advises QMS Media Limited on the acquisition of TLA

Deal Release - 24 September 2019

Lander & Rogers has advised QMS Sports Holdings — a subsidiary of leading digital sports marketing business QMS Media Limited (ASX:QMS) — on its $32.7 million purchase of the TLA Worldwide and Stride Sports Management businesses.

TLA and Stride are leading talent representation and sports marketing groups with a diverse client base of sporting talent across AFL, cricket, netball, Olympic sports and media talent throughout Australia and the UK. TLA represents over 30% of AFL athletes, coaches and talent, 25% of professional Australian and UK cricket talent contracts and a growing roster of UK Olympians.

These acquisitions provide QMS Sport with an enhanced service offering that together creates a unique vertically integrated sports advertising platform; leveraging the strength of their respective strategic relationships with both domestic and international clubs, agencies and rights holders to broaden client service offerings and grow collective revenue streams.

Lander & Rogers provided legal advice on all aspects of the transactions, including conducting due diligence on the target entities, negotiations in relation to warranty and indemnity insurance, drafting and negotiation of all transaction documents and escrow arrangements. The Stride acquisition also included a pre-completion restructure of the Stride business.

Corporate partner Peter Monk said,"It has been terrific working again with QMS' transactions team on TLA and Stride. With these acquisitions taking the next step in developing QMS Sport as a global integrated sports platform, we are proud to be supporting QMS' strategic growth".

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