Defamation and protection of reputation
Defamation lawyers work with brands and individuals to navigate defamation lawsuits and devise strategies for the protection of reputation.
In the Information Age, defamation and brand protection are more relevant than ever before due to the speed at which materials can be published and distributed. While traditional print media remains front and centre in many defamation actions, new media technologies such as social media, website blogs and online review platforms are increasingly the subject of defamation of character disputes.
Defamatory content can be created and distributed in minutes. The distribution speed means proactive and quick responses are vital in reducing harm or damage to a person's character or reputation - whether that be in deploying a crisis management response or sending a concerns notice about the publication.