Brand protection tips for carnivals, festivals and sports events

White Background, Purple Underscore Ampersand

There are three key phases in developing the best strategy to protect an event:

  • First, it is important to understand and define the event assets.
  • Second, you should take steps to protect those assets and the rights that can be commercialised.
  • Finally, the risks of exploitation should be managed to reduce the likelihood of it occurring, and to be prepared to respond if it occurs.

In this short video, Amelia Lynch provides tips and hints for creating a strategy to protect an event.

All information on this site is of a general nature only and is not intended to be relied upon as, nor to be a substitute for, specific legal professional advice. No responsibility for the loss occasioned to any person acting on or refraining from action as a result of any material published can be accepted.

Key contacts